Cocaine (known as
Insert Name Here: in the U.S.) is a highly
caffeinated energy drink distributed by Redux Beverages. According to the marketing, it is "The Legal Alternative" to
cocaine. It contains three and a half times as much caffeine as the leading energy drink,
Red Bull, as demonstrated on the label with "Caffeine Level:" followed by three bull heads and a half. (The caffeine level per 8.4oz is similar to the contents of a Starbucks Tall Coffee.
On May 5th, 2007, Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine was "illegally marketing their drink as an alternative to street drugs". Redux Beverages began working on a new name for the product immediately. United States trademark application #77180241 requested the name "Banned", but the FDA did not approve of this. At the end of May, 2007, the Redux team decided to change the name to "Insert Name Here:" energy drink, with the new can label featuring a large blank space for fans to write their chosen name for the drink. On June 17th, 2007, the drink was redistributed in the U.S. under the new labeling.
Cocaine's founder and senior partner, Jamey Kirby, maintains that the new name is temporary. He believes Redux will be able to combat the FDA's decision in court. Kirby: "Oh, we'll get our name back. We'll get it back.
The beverage is also available in Europe, where it is still sold as Cocaine Energy Drink rather than Insert Name Here: as it is in the U.S.
Courtesey of wiki
http://en.wikipedia.org/wiki/Cocaine_(drink)